Organizations today collect vital data on prospects, customers, opportunities, and customer interactions and store it in a CRM system. The CRM system provides a unified view of the organization’s customer base and facilitates communication between the company and customer and automates workflows, thus helping to improve customer relationships focusing on pre-sales data.
Despite these benefits, a CRM system has a major limitation in that it fails to focus on post-sales data. That’s where an Incentive Compensation Management (ICM) solution comes in. What makes them a powerful combination? Download the whitepaper to learn more.